Five years ago, when I discovered there were people trying to defeat ageing, I had a distinct feeling it would be a really slow process. I don’t mean just in terms of getting the science done, but also of getting people on board, i.e. getting through people’s skull the simple fact that biological ageing is as bad for you as is any disease. (It’s actually worse, since ageing comes with a nice bundle of all sorts of diseases.) However, things are moving faster than I expected.
The number of companies and researchers joining the fight is increasing, and unlike ten years ago, saying you work on delaying or even eliminating ageing doesn’t automatically make you an object of ridicule and earn you isolation from the rest of the scientific community. In fact, in the scientific community, the idea that ageing can and will be defeated is slowly becoming mainstream.
The amount of online articles about the quest to put an end to ageing is also multiplying, and the tone of these articles is much different from what it used to be. A few years ago, the idea of ending ageing was seen as a quixotic, groundless fantasy, the science behind it was dismissed and belittled, and the scientists working on it were seen as nothing more than delusional, arrogant eccentrics. Today, articles tell a completely different story, and rather than making fun of anti-ageing science, they worry about the potential consequences of defeating ageing. Critics are starting to realise that, far from being a delusion, the defeat of ageing is just a matter of when, not if.
That’s not all. The opinion of the general public seems to be changing as well. To see how this is true, it’s enough to have a look at the result of the crowdfunding campaigns on Lifespan.io. The MitoSENS campaign was a huge success and reached 154% of the goal. The MMTP campaign, which is still running for a few more days, is currently more than 100% percent funded, and the original goal of 45.000$ has been extended to 60.000$. The OncoSENS campaign was launched on June 14, 2016, and as of today (June 19, 2016, i.e. five days later), it is already funded to 9%. (On a less bright note, the DRACO IndieGoGo campaign isn’t doing very well—only 14 days are left, and only a mere 28% of the goal has been reached.)
I think part of this success is due to how people change their minds about things. More often than not, people don’t actively oppose new ideas in themselves. Simply put, if there isn’t enough buzz around a new idea, people just ignore it; if you don’t hear about it often enough, you probably won’t consider it worth your time. More importantly, if most people disapprove of a new idea, then you’re likely to feel subconsciously pressured to disapprove of it too, regardless of its actual merit. This happens for three reasons.
The first is that the illusion of being right, coming from the logical fallacy ‘if most people think it’s wrong, then it must be’, is comforting. The second is that it always feels safer to belong to a majority group. The third and final reason is that being one of the many fuckwits who were wrong feels much better than being one of the few fuckwits who were wrong. In other words, if a lot of people think ageing can’t be defeated and turn out to be wrong about it, they can blame it on the issue itself; if so many people were wrong about it, it must have been particularly hard to grasp or deceptive. However, if just a handful of people thinks ageing can be defeated and they turn out to be mistaken, they’ll come across as a bunch of twits who couldn’t realise the obvious.
Because of the reasons outlined above, when an idea is still new and fairly controversial, people may feel that the safest option to avoid ridicule is to side with the majority and dismiss the new idea without further consideration. The new idea is not okay to talk about because almost nobody does, and of those who do, most despise it and very few praise it.
However, if one day the new idea is all over the Internet, more and more people are talking about it, and there’s a growing number of supporters, other people will start thinking that, perhaps, talking about the new idea is okay after all. It’s okay to read about it and make your own opinion rather than accepting that of the majority. Inevitably, the number of supporters will grow even more, making it easier for new people to join in. And as the number of people joining the cause grows, the cause itself gets a lot more exposure, giving rise to a virtuous circle that may eventually result in the once-despised idea being endorsed by most.
This is why I hope you won’t just read this post, nod approvingly, and move on to reading something else. I hope you’ll share it, share Lifespan.io’s crowdfunding campaigns, talk about healthy life extension to your friends and family, and help generating momentum around rejuvenation biotechnologies in any way you can. Only through advocacy can we reach the critical mass we need to turn the dream of rejuvenation into a reality.