For the occasion, Facebook is teaming up with the Bill and Melinda Gates Foundation to double any donations made to charities through Facebook. The details can be found here, but if you’d like to help Lifespan.io—the crowdfunding platform for research on rejuvenation biotechnologies against age-related diseases created by the Life Extension Advocacy Foundation—you can find all you need to know below.
If you want to donate
- Only donations made after 8:00 AM EST on November 28, 2017 will be matched. If you donate before 8:00 AM, or after November 28, your donation will not be matched. If you want to know what’s the time frame in your timezone, try this tool.
- If the donation is made between 12:00 AM EST on November 28, 2017 and 11:59 PM HST on November 28, 2017, Facebook will also waive the donation fee they usually keep to the charity receiving the donation.
- Only the first $2 million in donations will be matched. If you wait too long to make your donation, it’s possible that your donation won’t be matched as the matching fund ceiling might have been reached already. Additionally, only the first $50,000 worth of donations will be matched for each given charity—so, again, the sooner you make your donation, the higher the chances it will be doubled.
- In order to be matched, donations must be done through Facebook. The easiest way you have to make a donation and have it matched is to visit Lifespan.io’s Facebook page, click the blue “Donate” button on the right under the banner, and follow Facebook’s instructions. The screenshot below shows the location of the “Donate” button, circled in green.
If you want to spread the word
- You can make a Facebook post explaining to your friends why you think it’s important to support Lifespan.io, and add a “Donate” button to it. Your friends will be able to make their donation to Lifespan.io by clicking the “Donate” button on your post, and their donation will be matched (if done within the time limits). Adding a “Donate” button to your posts is simple; instructions can be found here. Don’t forget to include a #GivingTuesday hashtag.
- You can record a video to accompany your Facebook post created as described above. Videos are typically more effective than text posts. It doesn’t need to be elaborate or fancy: a simple, short-and-to-the-point cellphone video will do.
- You can do a Facebook livestream and add a “Donate” button to it. To add a button to a livestream, read here.
- You can share this very post (permalink) on Facebook, Twitter, Reddit, or any other social media you like, and don’t forget the #GivingTuesday hashtag.
I strongly suggest you to invite your friends to follow your lead and donate and/or spread the word themselves. Just liking, upvoting, or commenting, without more concrete actions, will accomplish nothing. On the other hand, writing a brief status update explaining the importance of this cause and adding a button to it won’t take longer than five minutes, and it can really make a difference. We’re lucky enough to live in an age where, at least from time to time, we actually have the opportunity to achieve a lot with little effort. Please, let’s not waste it.